#DuckYourStress this holiday season!
In a world where life can often feel overwhelming, finding moments of joy and serenity has never been more important. That's why we at Fernweh Wellness are excited to launch our latest campaign, #DuckYourStress — an initiative aimed at spreading a little happiness, one rubber duck at a time.
What is #DuckYourStress?
#DuckYourStress is more than just a fun hashtag. It’s a movement designed to encourage individuals to pause, breathe, and take a moment to laugh, reflect, and let go of stress. We believe in the healing power of small, everyday moments, and what better way to create those moments than with the playful, timeless symbol of a rubber duck?
Starting in 2024, Fernweh Wellness is embarking on a unique cross-border journey to leave rubber ducks in unexpected places across Canada and the United States. The goal? To remind people that sometimes, the simplest things — like finding a rubber duck in a public park or on a bus stop bench — can offer a brief but meaningful moment of joy.
Why Rubber Ducks?
At first glance, rubber ducks may seem like a quirky choice, but there’s a deeper connection. The rubber duck symbolizes lightness, playfulness, and the importance of not taking life too seriously. For many, rubber ducks evoke childhood memories of bathtime, safety, and comfort — a feeling of reassurance that we can all use in our busy, sometimes overwhelming adult lives.
Whether you’ve seen a rubber duck floating in a lake or perched on a shelf in a local store, it’s hard to look at one without smiling. The #DuckYourStress campaign uses this simple object as a reminder to let go of the mental clutter, take a deep breath, and focus on the present moment.
How It Works
Here’s where the fun part comes in: the ducks! Over the next few months, members of the Fernweh Wellness community will be placing bright, colourful rubber ducks in random, accessible locations across North America. You might find one on a park bench, on a hiking trail, or on your Jeep (insert Jeep Wave!!!). Each rubber duck will be tagged with a note and the hashtag #DuckYourStress, encouraging the finder to share their discovery on social media and pass on the good vibes. They’ll also come with a reflexology stress ring to help you manage stress and anxiety on the go!
When you spot a rubber duck, take a moment to pause. Share a photo with the hashtag #DuckYourStress and tag @FernwehWellness to join the movement.
The Power of Stress Relief
Stress has become a constant companion for many of us, whether it’s from work, family responsibilities, or the weight of everyday life. While stress is unavoidable, the way we manage it is key. Studies have shown that taking brief breaks to engage with something lighthearted or whimsical can have significant effects on lowering stress levels, boosting mood, and improving mental health.
The #DuckYourStress campaign is designed to create those moments of spontaneous joy that can make all the difference in our day. Whether you’re feeling overwhelmed by your to-do list or simply need a little reminder to slow down, encountering a rubber duck might be just the lighthearted nudge you need to reset.
Joining the Movement
The beauty of #DuckYourStress is that it’s something everyone can be part of, whether you're on a solo adventure or spending time with family and friends. Here’s how you can participate:
Keep an eye out for rubber ducks: While we can’t reveal all the spots where the ducks will pop up, be on the lookout for brightly coloured ducks in public places near you!
Share the love: If you find a rubber duck, take a photo and share it with the hashtag #DuckYourStress. Let us know where you found it and how it made you feel.
Place a duck of your own: Have a rubber duck? Leave it somewhere for someone else to discover! Include a note of positivity and encourage others to share their experience.
Practice stress-relief techniques: As you engage with the campaign, take a moment to reflect on your own stress management. Consider using this opportunity to explore new wellness practices, whether it's meditation, deep breathing, or simply taking time to disconnect from your phone.
Why We Do It
At Fernweh Wellness, we believe in holistic wellness — the interconnectedness of body, mind, and spirit. In today’s fast-paced world, it’s easy to get lost in the hustle and forget about the importance of self-care. Our #DuckYourStress campaign serves as a reminder that even small, simple moments of joy can play a big role in improving our mental and emotional health.
By spreading rubber ducks across Canada and the United States, we’re creating a network of positivity, kindness, and stress relief that anyone can be a part of. We hope that, no matter where you are, you can find a little piece of joy in the form of a rubber duck — and perhaps even pass it along to someone else in need of a smile.
